Crowdshop covers the basics of running a crowdfunding campaign, from start to finish. Perfect for beginners to crowdfunding. Specific focus is given to understanding the ingredients of a campaign, choosing your goal, creating rewards, crafting your pitch, social media and special attention is given to creating a video. Numerous examples illuminate the essence and power of the crowdfunding model.
WorkShop #1 - Planing Your Crowdfunding Campaign
The day you launch your crowdfunding campaign is not the day you should start planning your campaign. Lack of proper planning is sited as the main reason only 12 percent of campaigns hit or exceed their funding targets. One of the most important keys to having a successful campaign is to have a clear goal in mind that you can communicate to potential funders. In this WorkShop, you will gain a clear idea of how to set your goals and a details list of planning tasks to perform.
WorkShop #2 - Creating an Effective Crowdfunding Campaign
There are several critical task required to create an effective campaign: write a compelling description, create an awesome video, list the best perks/rewards and most important - set the goal amount. You will get hands on experience and guidance on creating an actual crowdfunding campaign. Learn to create incentives for backers and reach your funding goal.
WorkShop #3 - Reach your Goal by Promoting, Marketing and Engaging
There’s only so much your own network wants to hear about your project. Therefore, in workshop #3, we are going to focus on showing you to to reach out to a broader audience and recruit active campaigners on your behalf. We will provide you with effective ways to use public relations, social media and direct marketing to reach the “crowd” and engage them for the current and future campaigns.
John A. Heffern
Ambassador to Armenia
United States of America
Founder & Director
Ambassador for Armenia
Executive Director of US Alumni Association of Armenia
Board Member of US Alumni Association of Armenia
Gyumri Technology Center
We invite you to CrowdShop, a Crowdfunding Workshop on October 9th, at the new Gyumri Technology Center. The Conference which will bring together traditional NGOs, startups and new crowdfunders. CrowdShop provides the participants with the unique opportunity to discuss and get hands Crowdfunding building on experience. You will learn from experts on selecting a platform, planning your campaign, designing the campaign video and page and tips and tricks on marketing your campaign using social media. You will hear from people who have implement crowdfunding as a part of their current fundraising and marketing strategies. If you want to get involved and submit a your project as a working example, let us know on registration and don’t hesitate to contact us!
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Bus Transportation to Gyumri
We will be providing Bus transportation From Yerevan to Gyumri. We have limited seats, so please reserve your seat on the registration page below.