If you know little about the designing your own website, but are looking for a “Do it Yourself” option from Armenia, we recommend you lake a look at - Shopify. It is a an all-in-one ecommerce solution that we have helped many friends around the world to setup and use. Shopify is an online service that you pay every month (see their pricing plans here).
There’s a lot that goes into choosing, setting up and running an online store. Your choice of platform can have just as big of an effect on your business as choosing a building or location for a physical store. Shopify is part of a group of turn-key e-commerce solutions that provides everything you need from end to end (minus the product and business and marketing know-how) to setup and start selling your product(s) to the world in contrast to you putting all the pieces together yourself.
It’s almost like buying a pre-built house instead of hiring sub-contractors to build the house yourself. There are pros and cons to the “Do it Yourself” – which is what we’ll get into. But basically know that Shopify competes mainly with BigCommerce and Volusion – all three of which provide turn-key ecommerce solutions, which in turn competes with non-turnkey solutions like WooCommerce and Magento. Make sense? Well let us explain…
Hosting plus Built-in Speed & Security
This might sound simple, but most people can’t even deal with setting up a hosting solution and would be totally lost trying to configure a web server. Most small businesses in Armenia, and around the world, see eCommerce like the telephone. They want to have it turned on and pay a monthly bill to make sure it works. Other then that, they don’t care.
If this is what you are looking for then look no further. Go to Shopify and signup. The other options mentioned in this article will require too much involvement. An all-in-one and “Do it Yourself” solution like Shopify allows you to turn that side of the business over to the pros and just let them worry about hackers, caching, compliance, backup and a whole range of issues that come with hosting an online store. And that’s one thing that I found Shopify to do especially well: keep their sites screaming fast, and integrate with payment providers well so that you can always gets paid, and customers are never waiting for their page to load.
More then just a Shopping Cart
Whether you are building your own e-commerce solution or shopping for an all-in-one solution, getting all the pieces of an online store together can actually be a bit challenging. Sure, you can strip the bare bones down to having a product up to buy, and allowing someone to pay and give you their information – but to do it right – you’re going to want other features on top.
You’re going to want integrated payments; you ‘re going to want an easy way to add and remove products; you’re going to want to be able to customize the look of your store; and you’re definitely going to want to have solid Analytics to track everything.
Whenever we have assisted others in setting up and running stores in the past, Shopify had everything needed to run an amazing online store – without being charged all kinds of upgrade fees or not having a key feature built into the system.
Don’t under estimate this. When we contrast our experiences between building an e-commerce store using WooCommerce vs Shopify – customer support is one of the top reasons to go with Shopify.
When you are building it and running it yourself – you have no one to turn to, except expensive developers and often unresponsive online forums. With Shopify, you will get answers. When you are focused on running your online store – this safety net of always having someone at your back with answers is basically worth the Shopify subscription price alone. And on this point Shopify especially shines.
Built in Marketing
If you’re looking for an eCommerce platform that does good marketing for SEO, AdWords, and anything else up your sleeve – Shopify is a great choice in our experience. WooCommere and Magento have wonderful solutions, but be prepared for some work. What good is an online store if you can’t get anyone to show up? That’s what marketing is for – and is something that Shopify really excels at. Shopify doesn’t offer the fanciest marketing tools on the planet, but they do include the essentials – and they make sure they do the essentials really well.
If you are looking for an all-in-one ecommerce solution for your online store, and you are looking to grow and add products – and you have a little bit of technical know-how, then Shopify will be a great fit for you. Otherwise we suggest that you have a look at itechnology.am editor’s choice WooComerce+WordPress.