Interview with Arnaud Berberian, Justonimo.com, Paris
- In order to be successful in crowdfunding, you need to have social network. A lot of people cannot imagine the network they have before they really think of it. So take time to think about it, it will be helpfull to spread the word when you will need it.
- Be short, your idea or your project has to be understood in one sentence. If you cannot resume it in one sentence, then you are not ready.
- Be clear. if a six year old child cannot understand it, than work again.
- Have a clear business plan. The investors needs to know what happened to their money answer the question : if I invest 1$ how much I will gain and when? Be clear and transparent.
- Before launching your campaign do not forget to activate your networks, online and offline. Your baker is sometimes more important than your facebook friends.
- Once your launch your campaign, take care of your investors, communicate. Do not hesitate to ask them tips, or to explain your choice.
- Do not forget to thank them, a gift, a party whatever you decide, never forget to say thank you!